Cookies Policy
Introduction
This Cookies Policy explains how sparklyx uses cookies and similar technologies on our website. It was last updated on 3 November 2026. As a provider of professional video operations, live signal management, content distribution, camera work and high-quality feeds for news and television broadcasting based in the United Kingdom, we comply with the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).
What Cookies and Similar Technologies Are
Cookies are small text files placed on your device when you visit a website. They can store information such as your preferences, login status or browsing behaviour. Similar technologies include web beacons, pixels and local storage that may access or collect data from your device. These tools help websites function correctly and can record details like IP addresses, browser type, operating system, pages visited and time spent on the site.
Why sparklyx Uses Cookies
We use cookies to ensure the website operates securely and efficiently for visitors interested in our media feed services. They enable essential functions such as navigation and form submissions, remember user choices, measure site performance and support any necessary advertising. Without them some features would not work properly and we would be unable to provide the reliable experience expected by broadcasters and news organisations.
Categories of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the website to function. They enable core features including security, accessibility and contact form submission. We rely on the strict necessity exemption under PECR so consent is not required.
Functional Cookies
Functional cookies remember your preferences such as language or region settings. They improve usability but are not essential. We obtain consent before placing them.
Analytics or Performance Cookies
These cookies collect anonymous information about how visitors use the site. They help us understand traffic sources and page popularity so we can maintain high-quality service. Consent is required under PECR.
Advertising or Targeting Cookies
Advertising cookies may be used to deliver relevant content or measure campaign effectiveness. Any such cookies require explicit consent.
Social Media Cookies
If social media plugins are present they may set cookies to track interactions. Consent is obtained before these are activated.
First-Party Versus Third-Party Cookies
First-party cookies are set directly by sparklyx and relate only to our domain. Third-party cookies are set by external providers such as analytics or content delivery services. Both types may be used but third-party cookies are always subject to the same consent rules.
Session Versus Persistent Cookies
Session cookies are temporary and deleted when you close your browser. Persistent cookies remain on your device for a defined period, often between 30 days and two years depending on their purpose. Retention periods are chosen to match the legitimate operational needs of our broadcasting services.
Data Handled and Purpose of Each Category
Strictly necessary cookies handle session identifiers and security tokens to prevent fraud. Functional cookies store display preferences. Analytics cookies record aggregated usage statistics without identifying individuals. Advertising cookies may capture interest signals for targeted content. All data is processed only for the stated purposes and retained no longer than necessary.
Consent or Exemption Basis for Each Category
Under UK law strictly necessary cookies are exempt from consent. All other categories rely on your affirmative consent collected through our site-wide cookie banner. You may withdraw consent at any time without affecting the lawfulness of processing based on consent before withdrawal.
Cookie Providers and Durations
The following providers may be used: our own first-party system for necessary session management lasting the duration of your visit; an analytics provider for performance data retained for 13 months; and functional preference storage kept for 6 months. Full details of active cookies are available via the consent manager.
How the Consent Manager Works
Our cookie banner allows you to accept all, reject non-essential or customise choices by category. Selections are saved and can be changed later through a link in the footer. Withdrawing consent immediately stops the relevant cookies from being set on future visits.
Browser-Level Controls
Most browsers allow you to block or delete cookies through settings. Disabling necessary cookies may prevent the contact form from working or restrict access to certain pages. Analytics and advertising features will be unavailable if those categories are blocked.
International Transfers
Some third-party providers may transfer data outside the United Kingdom. Appropriate safeguards such as standard contractual clauses are used. Please refer to our separate Privacy Policy for further details on data transfers.
Changes to This Policy
We may update this Cookies Policy to reflect legal or operational changes. The date of the most recent revision appears at the top of the page. Continued use of the site after changes constitutes acceptance of the updated terms.
Contact Us
If you have questions about this policy or wish to exercise your rights please contact us using the details on our Contacts page or email bookings@nmedia.tv, telephone +44 20 3925 3929 or write to Millbank Tower, 21-24 Millbank, London, SW1P 4QP.